How can AI help in market research? Using the AI language model, BERT, Peltarion and Ipsos Digital together made it possible to create smart surveys using similarity search. Being able to draw conclusions from data is essential in market research, thus being able to apply AI to this process is relatively easy, as the data already exists. If you have datasets of images or text, you can easily use them to classify different factors such as geography, demography, ethnicity, and connect them with habits, opinions, and much more. 

Watch the presentation by Anders Arpteg, Head of Research at Peltarion, and Andrea Postoaca, CEO Ipsos Digital at ReWork 2019.