“AI Opener for Destinations” is a joint AI learning programme for Destination Management Organisations (DMOs). It's a global collaborative learning programme with almost 70 DMOs from both North America and Europe. European Travel Commission and City Destinations Alliance are Collaborative Partners. 

It's all about curious exploration of generative AI as it unfolds in the landscape of global travel, tourism and destinations, and impacts the focus, functions, and competencies of DMOs and CVBs (Convention Bureaus). The 2024 edition is just about to finish, but the 2025 edition is starting already in January 2025.